Pampero was born in Caracas in 1938, a city with exceptional geographical and climatic characteristics. Alejandro Hernández and Luis Toro had the desire, determination and entrepreneurial spirit to take a new approach to rum making. They realized that the available ingredients, and the climate created by the combination of mountains, jungle and coast, resulted in an almost magical mixture, whose charm could be felt in every drop of its extraordinary liquid. Pampero captures the freedom of the plains, the pride of a nation and the passion of the spirit of its founders. Pampero set the standard for rum production in Venezuela, and is proudly the first rum to be accredited “Añejo” (aged) by the Venezuelan government. Toro and Hernández were inspired by the llaneros. Not only by their craftsmanship and artisan skill, but also by their free and resourceful way of life on the plains of Venezuela.