Prike Lithuania Celebrates 20 Years of Premium Beverage Excellence

Vilnius, Lithuania – 2025 – Prike Lithuania, a leading premium beverage distributor, marks its 20th anniversary this year, celebrating two decades of consistent growth, trusted partnerships, and dedication to beverage culture across the country.

Part of the Prike AS group, which began operations in Estonia 33 years ago, Prike has established itself as the largest premium beverage distributor in the Baltics. Its portfolio features over 90 globally renowned brands, from Hennessy—its first partner in 1992—to iconic names such as Johnnie Walker, Moët & Chandon, and Baileys. After expanding to Latvia in 2003, Prike entered the Lithuanian market in 2005, building a unified sales, marketing, and logistics network that now serves over 3,500 clients across the region.

“Prike represents the most iconic beverage brands across the Baltics. Quality has always been our top priority. Since 1992, we’ve been experts in premium taste, creators of beverage culture, and advocates for responsible drinking,” said Lauri Põldemaa, Chairman of the Board at Prike AS. “Our mission is to bring more flavor and color to everyday life—and that begins with quality.”

Strong Teams, Strong Growth

According to Lauri Põldemaa, one of the core pillars of the company’s success is its ambitious and passionate team. The company currently collaborates with more than 1,500 clients in Lithuania alone—a number that continues to grow.

“Over the past 20 years, we’ve built a strong team of more than 50 talented professionals. We bring together people who support beverage culture and work to enhance consumer awareness. Our sales representatives are not just sellers—they are true brand ambassadors. “Even though we operate in the alcoholic beverage industry, we strongly promote conscious and responsible consumption.”

While the majority of the portfolio includes premium alcoholic beverages, Prike Lithuania is actively expanding its non-alcoholic offerings in response to growing demand for “mindful indulgence.”

“There is increasing interest in what’s known as healthy hedonism, where the pleasure of a well-crafted drink matters more than the alcohol content,” added L. Põldemaa.

Shaping Beverage Culture

Prike Lithuania is about more than just beverages. For years, we’ve supported top-tier events, hosted world-renowned wine experts, and organized intimate dinners where we explore the art of flavor pairing.

The company also introduced the acclaimed World Class bartender competition to Lithuania—an event where local bartenders gain inspiration from the best in the world. It’s a place where new ideas, friendships, and cocktail trends are born.

Bringing Premium Brands Closer to Consumers

Laimonas Jacevičius, who has been the General Manager at Prike Lithuania since 2011, explains the decision to reach consumers directly.

„Prike Lithuania serves not only retail shops but also restaurants and hospitality businesses. Usually it has wider selection of premium products and consumers showed interest to buy them for home consumption as well. So the company opened its flagship Prike Drinks Boutique in Vilnius and launched it‘s online store prikeshop.lt“.

Here, customers can explore widest assortment directly from official distributor, including unconventional sizes, rare, limited-edition releases and personalized products. „We are especially proud of our selection of beloved champagne houses and quality wines from best wine regions. And of course iconic spirit brands from Diageo and Moët Hennessy portfolio” added L. Jacevičius.

20 Years of Excellence – And the Journey Continues

As Prike Lithuania celebrates its 20th anniversary, the company remains committed to delivering world-class beverage experiences, promoting responsible enjoyment, and strengthening its position as a key player in the Baltics’ premium beverage market.